Nature and Significance of Management
Points to Remember
1. Management According to Marrie and Douglas,
“Management is the process by which a co-operative group directs actions of others toward common goals.”
Management is defined as the process of planning, organising and controlling an organisation’s operations in order to achieve the target efficiently and effectively. It is essential for all organisations.
2. Concepts of Management
(i) Traditional Concept Management is the art of getting things done through others.
(ii) Modern Concept Management is defined as the process (refers to the basic steps) to get the things done with the aim of achieving goals effectively and efficiently (effectiveness refers to achievement of task on time and efficiently implies optimum use of resources).
3. Characteristics of Management
(i) Management is a Goal Oriented Process Organisation’s existence is based on objectives and management is the process which unites the efforts of every individuals to achieve the goal.
(ii) Management is All Pervasive The use of management is not restricted, it is applicable in all organisations big or small, profit or non-profit making.
(iii) Management is Multidimensional It does not contain one activity, it is a complex activity including three main activities
(a) Management of house
(b) Management of people
(c) Management of operations
(iv) Management is a Continuous Process It is a never ending process. It consists of series of interrelated functions which performs continuously.
(v) Management is a Group Activity Organisation is a collection of many individuals, every individual contributes towards achieving the goal.
(vi) Management is an Intangible Force It cannot be seen or touched only it can be felt in the way the organisation functions.
4. Objectives of Management Objectives can be classified into organisational, social or personal
(i) Organisational Objectives
(a) Survival It exists for a long time in the competition market.
(b) Profit It provides a vital incentive for the continued successful operations.
(c) Growth Success of an organisation is measured by growth and expansion of activities.
(ii) Social Objectives Involves creation of benefit for society.
(iii) Personal Objectives Objectives of employees like good salary, promotion, social recognition, healthy working conditions.
5. Importance of Management
(i) Management Helps Achieving Group Goals It integrates the objective of individual along with organisational goal.
(ii) Management Increases Efficiency It increases productivity through better planning, organising, directing the activities of the organisation.
(iii) Management Creates a Dynamic Organisation Organisation have to survive in dynamic environment thus manager keep changes in the organisation to match environmental changes.
(iv) Management Helps in Achieving Personal Objectives Through motivation and leadership, management helps in achieving the personal objectives.
(v) Management Helps in the Development of Society It provides good quality products and services, creates employment, generate new technology in that sense it helps in the development of the society.
6. Management as an Art
Management as an art because it satisfies following points
(i) It is based on practice and creativity.
(ii) Lots of literature is present which gives the existence of theoretical knowledge.
7. Management as a Science
Management as a science because
(i) It is a systematised body of knowledge.
(ii) Its principles are based on experimentation.
8. Management as a Profession It does not meet the exact criterion of a profession, it does have some features of a profession.
9. Levels of Management
(i) Top Management It consists of senior most executives who are usually referred to as the Chairman, Chief Executive Officer, President and Vice President.
(ii) Middle Management They are usually division heads who are the link between top and lower level of management.
(iii) Operational Management They are usually the foremen and supervisors who actually carry on the work or perform the activities.
10. Functions of Management
(i) Planning It refers to deciding in advance what to do, how to do and developing a may of achieving goal efficiently and effectively.
(ii) Organising It refers to the assigning of duties, grouping tasks, establishing authority and allocating of resources required to carry out a specific plan.
(iii) Staffing It implies right people for the right job.
(iv) Directing It involves leading, influencing, motivating employees to perform the task assigned to them.
(v) Controlling It refers to the performance measurement and follow up actions that keep the actual performance on the path of plan.
11. Co-ordination—TheEssence of Management Co-ordination means binding together all the activities such as purchase, production, sales, finance to ensure continuity in the working of the organisation. It is considered as a separate function of management, in order to achieve harmony among individual, efforts towards the accomplishment of goods.
12. Characteristics of Co-ordination
(i) It integrates group efforts.
(ii) It ensures units of action.
(iii) It is a continuous process.
(iv) It is an all pervasive function.
(v) It is the responsibility of all managers.
13. Importance of Co-ordination
(i) Growth in Size When there is a growth in size, the number of people employed by the organisation also increases. Thus to integrate the efforts, co-ordination is needed.
(ii) Functional Differentiation In an organisation, there are separate department and different goals. The process of linking these activities is achieved by co-ordination.
(iii) Specialisation Modern organisation is characterised by a high degree of specialisation. Co-ordination is required among different specialists because of their different approaches, judgement etc.
14. Management in the Twenty-First Century Management in 21st century means the new ways, trends, ideas, techniques of doing business and makes it possible to think of the organisation as a ‘Global Organisation.’
NCERT Solutions
Short Answer Type Questions
1. Define management.Ans: Management is defined as a process of getting things done with the aim of achieving goals effectively and efficiently.
or
It is a process of designing and maintaining an environment in which individuals working in groups, can achieve selected objectives efficiently and effectively.
2. Name any two important characteristics of management.
Ans: Pervasive and Multidimensional.
3. Ritu is the manager of the Northern division of a large corporate house. At what level does she work in the organisation? What are her basic functions?
Ans: Ritu is working at the middle level. Her basic functions are (number of functions should be given according to the marks allotted for the question).
(i) Interpreting the policies formed by the top level management and acting as a link between top level management and operative management.
(ii) Assigning necessary duties to the employees.
4. Why is management considered a multi-faceted concept?
Ans: Management is considered as a multi-faceted concept because it is a complex activity that has three main dimensions. These are
(i) Management of Work All organisations perform some work e.g., producing or selling. A work is defined as the goals to be achieved.
(ii) Management of People The main asset of an organisation is the human resources. This resource has to be managed in such a manner that it helps to achieve the goals of the organisations.
(iii) Management of Operations All organisations either produce a product or provide a service. This requires a production process which means using an operation to convert the inputs into the output, dt is interlinked with both management of work and management of output.
5. Discuss the basic features of management as a profession.
Ans: Basic features of management as a profession management as a profession has the following features which are as follows
(i) Well-defined Body of Knowledge All professionals are based on a well-defined body of knowledge that can be acquired through instruction.
(ii) Professional Association There are several associations of practicing managers in India, like the AIMA (All India Management Association) that has laid the code of conduct to regulate the activities of their members.
(iii) Service Motive All business organisations aim to provide good quality product or service at a reasonable price thus serving the society.
Thus, we can say management does not meet the exact criteria of a profession but it has some features as a profession.
Long Answer Questions
1. Management is considered to be both an art and science. Explain.Ans: Art is the skillful and personal applications of existing knowledge to achieve desired goal.
Management is considered an art due to the following reasons
(i) Existence of Theoretical Knowledge :All art subjects are based on theoretical knowledge e.g., written material is available on dancing, time arts, music etc same way there is lot of literature available on management and its branches – finance, marketing, human resource etc.
(ii) Personalised Application :The use of this basic knowledge differs from one individual to the other. Two painters, two dancers or two singers all use their knowledge in their own way. Same way two managers who have acquired the same knowledge may use it in their own different ways to get the work done.
(iii) Based on Practice and Creativity : All art is practical. It involves creative practice. The more we practice it better we become at it. It also requires creativity.
Same way a manager applies his acquired knowledge in a unique manner.
More practice makes him a better manager and he also develops his own style of management.
Management is an In-exact Science
(i) Systematised Body of Knowledge :Science is a systematised body of knowledge. Its principles are based on cause and effect relationship, e.g., water evaporates on being heated. Same way management is a body stigmatised Knowledge. All managerial principles have cause and effect relationship.
(ii) Principles Based on Experimentation :Scientific principles are first developed through observation and then tested through repeated experimentation. Same way management principles are also propounded after observation and repeated experimentation.
(iii) Universal Validity :All scientific principles have universal validity. They give same result wherever applied.
Principles of management do not have Universal validity. They have to be adjusted and applied according to the need of the situation.
Thus, management is an in-exact science.
2. Do you think management has the characteristics of a full fledged profession?
Ans: No, management does not possess all the characteristics of a full fledged profession. The reasons go as follows
(i) Well-defined Body of Knowledge All professions are based on a well-defined body of knowledge that can be acquired teaching – learning process. This feature of a profession is possessed by management as well. There is vast knowledge available on management in the form of definitions, concepts, theories, principles etc.
(ii) Restricted Entry All professions have a restriction or the entry of its practitioners. They have to acquire a specific degree to be professional e.g., LLB for a lawyer MBBS for a doctor etc. But a manager can be an MBA qualified or not.
(iii) Professional Association All professions are affiliated to a professional association which regulates entry, grants certificate of practice and formulates a code of conduct e.g., ail lawyers have to be a member of Bar Council to practice law. It is not compulsory for all managers to be a member of AIMA.’
(iv) Ethical Code of Conduct All professions are bound by a ethical code of conduct which guides the behaviour of its members. But as it is not compulsory for all managers to be members of AIMA, they all may not be aware of the prescribed code of conduct of AIMA.
(v) Service Motive All basic motive to serve their client’s interest, e.g., -lawyers to get justice for their clients, doctors to treat the patients etc. All managers also work in a manner where by they show their effectiveness and efficiency in the form of good quality goods provided to the customer at a reasonable price.
Thus, management possesses some characteristics of a profession but not all.
3. Co-ordination is the essence of management. Do you agree? Give reasons.
Ans: Co-ordination plays a vital role as it binds all the other functions of management. It is the common thread of all activities such as purchase, production, sales etc that runs through. Some of the basic features are as follows
(i) Integrates Group Efforts Co-ordination brings unity to all. It gives a common focus to group efforts.
(ii) Ensures Unity of Actions It acts as a binding force between departments and ensures that all action is aimed at achieving the goals of the organisation.
(iii) It is a Continuous Process Co-ordination is not a one time function but a continuous process. It begins at the planning stage and continues till controlling.
(iv) It is an All Pervasive Function Co-ordination is required at all levels of management due to the interdependent nature of activities of various departments. It integrates the efforts of different departments and different levels.
(v) It is the Responsibility of All Managers All managers need to co-ordinate something or the other. A manager of production department needs to co-ordinate the work within his department and also with the other departments at the same time.
(vi) It is a Deliberate Function Whatever the managers are doing in an organisation they are doing it knowingly. Co-ordination is one of the most important functions of all managers. Thus co-ordination is also done deliberately. Whatever the managers do, they do it deliberately to achieved the predetermined goals and objectives.
Thus, we can say co-ordination is the essence of managment after analysing these points.
4. “A successful enterprise has to achieve its goals effectively and efficiently” Explain.
Ans: “A successful enterprise has to achieve its goals effectively and efficiently”. Thus, management has to see that task are completed and goals are achieved with the minimum resources.
Management is thus getting things done with the aim of achieving goals effectively and efficiently. Being effective or doing work effectively basically means finishing the given task. It is concerned with end result, it is achieved or not. Efficiency means doing the work correctly and with minimum cost. If by using less resources more benefits are derived then efficiency has increased. It is thus essential for any organisation to focus on efficiency as well as effectiveness. It is not only important to complete the work correctly but equally important to complete it with minimum cost. In the same manner, it is not only important to reduce cost but equally important to complete the work correctly.
5. Management is a series of continuous inter-related functions. Comment.
Ans: Management is a series of continuous inter-related functions. Each one of them performed to guide and direct the efforts of others.
(i) Planning Planning is the primary function which runs through all other functions. It is the process of thinking before doing. It bridges the gap between where we are and where we want to go.
(ii) Organising It is the process of defining the formal relationship among people and resources to accomplish the desired goals. It involves
(a) Identification and division of work
(b) Departmentalisation
(c) Assigning of duties
(d) Establishing reporting relationships
(iii) Staffing Organisational goals can be achieved only through human efforts. It is the duty of management to make the best possible use of this resource. Thus, placing the right person on the right job is very important. Staffing helps management to motivate, select and place the right person on the right job.
(iv) Directing Directing involves leading, influencing and motivating employees to perform the tasks assigned to them. This requires establishing an atmosphere that encourages employees to do their best. Directing comprises of four elements; supervision, motivation, leadership and communication.
(v) Controlling Controlling is the management function of monitoring organisational performance towards the attainment of organisational goals. The task of controlling involves
(a) Establishing standards of performance
(b) Measuring current performance’
(c) Comparing this with established standards
(d) Taking corrective action
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